Rhiannon M. Mesler is a Behavioral Scientist focused on prosocial behavior and consumer well-being.
Summer and graduate student opportunities are available!
Research Focus.
My program of research focuses on prosocial consumer behavior, with an emphasis on the roles of fairness and justice motives, psychological distance, and identity on prosocial action such as microlending, charitable giving, recycling, healthy eating, and purchasing products with ethical attributes. I am particularly interested in how consumers differentially reason about time (vs. money), with a key interest in how scarcity of these resources influences consumer behavior and well-being. An underlying theme of my research program is how consumers make decisions and engage via technology-mediated communication.
Postdoctoral Fellowship, Marketing
Alberta School of Business, University of Alberta (Edmonton, Canada),
2013
Ph.D., Management
Specialization in Marketing, Haskayne School of Business, University of Calgary (Calgary, Canada)
2012
M.Sc., Industrial-Organizational Psychology
University of Calgary (Calgary, Canada),
2008
B.A. (Honours), Psychology
University of Waterloo (Waterloo, Canada), 2005.
2005
“A man’s mind, stretched by new ideas, may never return to its original dimensions.”
