https://www.meslerlab.org/research daily 0.75 2024-08-02 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591222230779-PCBFEDU7GOR2X04N8O0Z/Calgary-community-recycling-depots.jpg Research - It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors. Katherine White, Rhiannon MacDonnell (Mesler) and Darren Dahl make a compelling case for how to get consumers to recycle more: match the mindset with the message frame. In three experiments, including one field test in partnership with the City of Calgary, the team demonstrates how pairing a gain-framed message with an abstract mindset (and a loss-frame with a concrete mindset) leads to improved recycling intentions that persisted up to 6 months later. Not only is this good news for environmentalism efforts, but it is a significant contribution to the literature as well, providing a strong base for future studies. In the Journal of Marketing Research, 2011 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591222184007-XGYZWBNH7E8GMB909UEH/Fairtrade-logo.jpg Research - Belief in a Just World: Consumer Intentions and Behaviours Toward Ethical Products. Katherine White, Rhiannon MacDonnell (Mesler) and John H. Ellard provide valuable insight into the consumers mind when it comes to choosing whether to buy fair trade products, or not. Leaning on the Just-World Theory, the team identifies when fair trade products are not attractive to consumers noting that without communicating potential for justice restoration to the consumer, motivation to purchase the product decreases. However, the team argues that if consumers feel that injustice can potentially be rectified, willingness to purchase a fair trade product increases. This phenomenon is examined in three studies and a pilot and two moderators are also identified. In the Journal of Marketing, 2012 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591220075592-KLVZSNVNORKFSQNNEWM9/University+of+Lethbridge+students+in+Markin+Hall.jpg Research - For Graduate Students. The Master of Science in Management (MSc (Mgt)) degree meets a growing need in graduate management education. Unlike a traditional MBA that offers education in functional knowledge and skills, our MSc (Mgt) program focuses on developing competence in research with majors in Accounting, Finance, Human Resources & Labour Relations, International Management, Marketing, and Policy & Strategy. Inquire about opportunities https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591219829577-T184188O03Q2OVSZSHN5/03ULeth.jpg Research - For Summer Students. There are plenty of research opportunities available for summer students! Bolster your resumé with a summer work term as a research assistant and gain real work experience in the challenging field of research and academia. Inquire about opportunities https://www.meslerlab.org/teaching daily 0.75 2020-06-06 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591160307821-K8E7Y894OG9MGOAP1TCU/0.jpg Teaching - Dhillon School of Business. (University of Lethbridge, Calgary Campus, Canada) MGT4230 - Marketing Management MGT3220 - Marketing Research MGT3250 - Social Marketing MGT3210 - Consumer Behavior MGT3205 - Sports Marketing (New in 2020) https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591218098670-HA56NXPY1DYF5IO758VA/picture1.jpg Teaching - Radboud University. (Nijmegen, Netherlands) Summer School - Political Orientation Through a Consumer Research Lens https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591218218794-80WCSZK9UVHCS3ND1TJS/3dcbd0f503b2a7df0128c61b64ce3d5e.jpg Teaching - Cass Business School. (City University of London, United Kingdom) BS3217 - Social Media and Digital Marketing MBA - Marketing Management MBM015 - Marketing Strategy (Executive MBA) SMM492 - Digital Marketing and Social Media SMM486 - Marketing Strategy & Practice SMM955 - Digital Marketing https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591218329155-038BZ977OMHX0P3OMTTS/MAC55_MBA_E_HASKAYNE01-copy.jpg Teaching - Haskayne School of Business. (University of Calgary, Canada) MKTG317 - Introduction to Marketing https://www.meslerlab.org/home daily 1.0 2023-07-11 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1590621770249-1UY4QX2O6FO5SCIJTQNJ/BVC.jpg Home - Research Focus. My program of research focuses on prosocial consumer behavior, with an emphasis on the roles of fairness and justice motives, psychological distance, and identity on prosocial action such as microlending, charitable giving, recycling, healthy eating, and purchasing products with ethical attributes. I am particularly interested in how consumers differentially reason about time (vs. money), with a key interest in how scarcity of these resources influences consumer behavior and well-being. An underlying theme of my research program is how consumers make decisions and engage via technology-mediated communication. https://www.meslerlab.org/contactstudents daily 0.75 2020-06-03 https://www.meslerlab.org/publications daily 0.75 2023-08-03 https://www.meslerlab.org/alumni daily 0.75 2026-01-07 https://www.meslerlab.org/join-us daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/591e3874-14a0-4293-8869-2074d5a3c52a/Zandria+Katie+Makayla+SMA+2021.jpg https://www.meslerlab.org/student daily 0.75 2023-08-03 https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/1591220075592-KLVZSNVNORKFSQNNEWM9/University+of+Lethbridge+students+in+Markin+Hall.jpg https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/f2af191c-54a9-468b-a29a-7af97c2c6f68/logo_blueback_400_2.png https://images.squarespace-cdn.com/content/v1/5ecd949b4215f5026a89d3ac/123be4ad-1e2d-40b9-9d0b-9bccef4ed683/uleth.jpg 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